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Brands who take responsibility for their audience and their role in the world, can inspire a single mind or an entire culture. It can change the way we think and behave, and improve human endeavour. It means maintaining a duty of care; to stand up for something, for somewhere, for someone; to make life better.

An exploration of brand responsibility.

Curated by Hatched London, Responsible Brands is a hub of exploration and the pursuit of how brands around the world, whether start-ups or established institutions, are taking responsibility for their audience and the world.

Responsible Brands has been created as a free source of example, opinion and discourse around the drive to create and champion a culture of responsibility in branding and being driven by cause.


We champion responsible brands – those that deliver on their promise to their audience, employees and the wider world.

What are you responsible for? Tell us.