June 30th, 2025
The number of people choosing to commit to a vegan or vegetarian lifestyle has seen substantial growth in recent years. In the UK alone, the vegan population grew by an estimated 1.1 million between 2023 and 2024, reaching a total of roughly 2.5 million, with some studies showing a 300% increase in the UK vegan population since 2014. This means that the demands for access to high quality protein sources that are good for both consumers and the planet is flourishing and lucky for us, Better Nature have heard our call.
From childhood dinners to a global mission
For co-founder Driando, tempeh was a familiar face at the dinner table. Raised in a Javanese family, tempeh was his first solid food, a daily staple for him and many others in Javanese communities. Recognising the benefits of this fantastic source of nutrients and its unjust lack of recognition in many cultures Driando embarked on his PhD researching the benefits tempeh provides. In 2015, alongside his mother and grandfather, he founded the Indonesian Tempe Movement, aiming to combat malnutrition through this humble fermented soybean. By 2018, Driando’s passion intersected with the curiosity of Chris, Elin and Fabio, three individuals exploring nutritious and delicious, meat free protein alternatives. Discovering tempeh’s high protein content and gut-friendly properties, they were inspired to bring this traditional food to a broader audience. Together, they launched Better Nature in 2019, aiming to introduce tempeh as a mainstream protein source to vegetarians, vegans and meat eaters alike.
Not so niche after all
In just a few years, Better Nature have expanded their presence and their popularity as a huge presence to over 700 Tesco stores, 300 Asda locations and nearly 1,000 Lidl outlets across the UK. Their products are also available in Planet Organic, Whole Foods Market and independent retailers.
This expansion reflects the shift occurring within consumer preferences. As concerns about ultra-processed foods rise, many are turning to wholefood options like tempeh. Better Nature’s tempeh offers a natural, high-protein alternative that resonates with health-conscious shoppers.
Protein with purpose
Better Nature’s commitment to success extends beyond business. As a certified B Corp, they meet incredible standards for social and environmental consciousness. An example of this is Better Nature’s charitable contributions, donating 1% of their sales to YUM, an Indonesian NGO combating malnutrition, ensuring that their success contributes to meaningful change.
In terns of environmental responsibility Better Nature insures products are made with 100% natural ingredients and have a low carbon footprint. By using sustainably-grown, non-GMO soybeans, their products protect the planet as well as their consumers wellbeing.
Soy, what’s next?
Better Nature envisions a future where tempeh becomes a staple across the UK, Europe and the US just as it was to Driando in his Javanese upbringing, making tempeh accessible and appealing to a wide audience of those passionate about good, nourishing food that benefits both their gut and our planet.
Their journey illustrates how honouring tradition, embracing innovation and committing to social good can transform a simple food into a catalyst for change.
Let that ferment!
Better Nature’s story invites us to consider the impact of our food choices. By choosing products that celebrates health, sustainability and social responsibility, we are growing a happier, healthier future.
Written by Jack Morris, Writer.
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