June 30th, 2025
Water is precious, it makes up 60-70% of our bodies and around 70% of the Earth’s surface, so why not celebrate it with a little DASH of something tasty and responsible.
Since its foundation in 2017 by Jack Scott and Alex Wright, DASH has transformed ‘wonky’ fruits into sparkling water infused with natural flavours, saving perfectly edible produce form going to waste because of a few aesthetic problems. They are reducing food waste, challenging the wasteful food production industry and providing their consumers with delicious and fun bubbly, fruity drinks to enjoy.
Bubbles on a mission
By utilising surplus fruits and vegetables, DASH aims to save over 2,600 tonnes of produce by 2025. This ambitions goal highlights their determination in creating a product that makes real difference, providing a sustainable solution to wasted produce and a delicious one for their community. This mission is not juts reflected i DASH’s process and products, but their packaging too, employing fully recyclable aluminium cans and glass bottles. Even their online delivery service is carbon neutral, through their partnerships made in support of urban reforestation initiatives.
In 2020, DASH achieved B Corporation certification, joining a global network of businesses that meet high standards of social and environmental performance, accountability and transparency. This certification underscores DASH’s dedication to not just profit, but purpose.
The real fizz
As well as making hand in hand with sustainability, Dash is no stranger to commercial success. Their responsible practices only enhance their profits and even experienced remarkable growth, with a three-year compound annual growth rate of 94%. In 2024, DASH reported its first-ever profit, with annual sales reaching £35 million . The company’s products are now available in over 11,000 stores, including major retailers like Tesco, Sainsbury’s and Waitrose.
DASH are experts in maximising their marketing but utilising their online channels, with 61% of sales occurring through e-commerce platforms. Their visual and brand identity is playful yet purposeful and this is reflected and appreciated through their innovative campaigns, which resonate with consumers seeking healthier, more sustainable beverage options.
In an industry often saturated with superficial messaging, their campaigns maintain a balance between humour and sincerity, effectively communicating the brand’s values. For instance, a viral campaign featuring a wonky aubergine was initially banned from the London Underground, yet it obtained over three million views on social media within two days.
The brand’s tagline, “Finally, a drink to feel good about,” encapsulates its mission to provide a product that is both enjoyable and ethically produced.
Pretty posh tinnies
DASH has also found favour among high-profile individuals, most notably Victoria Beckham, who reportedly consumes up to six cans of DASH’s raspberry-flavoured drink daily. Such endorsements have elevated the brand’s profile, leading to collaborations like the production of ‘Posh’ branded cans for Paris Fashion Week.
These partnerships extend DASH’s reach beyond traditional retail, embedding the brand within social culture. This strategy not only broadens their audience but also reinforces their image as a modern, conscious choice for consumers that identifies with quality as well as purpose.
The glass is definitely half full
DASH’s trajectory, both in terms of market expansion and continued commitment to sustainability is more than exciting. With plans to enter new European markets and increase its presence in Australia, they are poised to influence beverage consumption patterns globally.
Their approach serves as a model for how businesses can successfully integrate ethical practices with commercial objectives. By prioritising sustainability, transparency and consumer engagement, DASH demonstrates that profitability and purpose are not mutually exclusive.
Written by Jessica Marwood, Writer.
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