June 30th, 2025
Growing a life of sustainability is more important than ever. But how can we implement environmentally conscious practices into the fabric of our homes?
Never fear, Sproutl is here to help demystify the domestic garden and create accessibility for consumers to grow and maintain their green spaces, in order to support local ecosystems and promote the expansion of green spaces in the UK. Founded in 2020 by Anni Noel-Johnson and Andy Done, both former executives at Farfetch, Sproutl is a UK-based, online marketplace aiming to simplify the art of gardening and make it approachable for everyone, regardless of experience or space constraints.
Their platform curates thousands of products from the UK’s finest garden centres, independent shops and nurseries, offering everything from plants to pots to key tools, all delivered to your doorstep. This approach not only supports local businesses but also reduces the carbon footprint associated with traditional retail logistics
Shoots of hope
Sproutl’s commitment to the environment is evident in every sense. The company exclusively sells peat-free compost, avoiding the ecological damage caused by peat extraction. They also prohibit the sale of harmful pesticides and artificial lawns, promoting organic gardening practices. In addition to this, Sprouts also use packaging to sew the seeds of environmentalism – their boxes and tape are recyclable, FSC certified and compostable, designed to minimise waste and emissions.
“The packaging was all recyclable cardboard/paper- no plastic rubbish.”
– customer review
The roots of education
Understanding that knowledge is the key to blossoming community-wide passion for gardening, Sproutl offers a comprehensive learning hub. This resource provides aftercare tips, jargon busters and step-by-step guides, empowering customers to nurture their plants responsibly. By creating clarity in the world of gardening, Sproutl encourages more people to engage with nature, fostering a deeper appreciation for the environment.
Making the dream work
In 2022, Sproutl partnered with the Royal Botanic Gardens, Kew, a world-renowned institution of botanical sciences. This collaboration led to the creation of exclusive ‘Kew x Sproutl’ collections, combining Sproutl’s technology with Kew’s horticultural expertise. The partnership aims to bring Kew’s plants directly into people’s homes, making botanic knowledge more accessible.
This kind of collaboration and their extensive efforts, have allowed Sproutl to extend their goals beyond commerce. The company aims to achieve certified B Corp status, reflecting its dedication to social and environmental performance. They also plan to continue to collaborate and work with partners to eliminate non-recyclable plastics in horticulture and introduce initiatives for easier recycling of garden waste.
Sproutl have created a space where gardening can be enjoyed and appreciated by a huge audience, making it accessible and achievable. By combining sustainability, education and customer-centricity, they are not only transforming the gardening industry but also inspiring a new generation to connect with nature responsibly, with the hopes of wides, flourishing green spaces in our future.
Written by Jack Morris, Writer.
DISCLAIMER: We endeavour to always credit the correct original source of every image, however if you think a credit may be incorrect, please contact us at rb@hatchedlondon.com.
