October 10th, 2025
Raw goodness
Raw Halo believe that chocolate should nourish more than just our cravings and for founders Meg Haggar and Jonathan Chapman, it began as a kitchen experiment – a feel-good treat made with fewer ingredients and no refined sugar. But that experiment grew to become a brand built on ethical sourcing, clean ingredients and beautiful design.
From hand-delivered samples to national shelves, Raw Halo has stayed true to its purpose. The rebrand in 2019 made their mission visible, with bright, bold packaging with nothing to hide. Reflecting their message that indulgence and integrity can share the same wrapper.
Every bar of Raw Halo starts with single-origin Peruvian cacao, sourced from small organic farms that are paid fairly and farm sustainably. Sweetened naturally with coconut sugar and lucuma rather than refined sugar or artificial sweeteners, the chocolate embodies a commitment to purity and balance. Moreover, it’s vegan, gluten-free and soy-free, offering an inclusive treat for a wide range of dietary needs. The ingredient list may be short, but each component is chosen with care and intention.
With responsibility at the source, they honour the people and land that grow the raw materials. In a fast-pace, always moving world of mass production, Raw Halo chooses to keep things calm, small, slow and clean, which makes for much clearer and focussed brand experience.
Beyond the chocolate itself and the responsibility for ingredients within it, Raw Halo partners with a UK-based social enterprise chocolate factory, supporting fair wages and personal development for the people crafting each product. Their packaging also upholds this narrative, being plastic-free, 100% recyclable and clearly labelled. Every wrapper is designed with intention. Even the inner print acts as a platform of communication, explaining where ingredients come from, how emissions are offset and why tree planting is part of the process.
For every 50 bars sold, Raw Halo plants a tree. Through their partnership with One Tree Planted, they’ve supported reforestation in Peru and Indonesia, regions deeply tied to the cacao industry. Reforesting where it’s needed most. Raw Halo’s model also offers more than carbon offsetting, it creates a cycle of renewal between product, planet and people.
Responsible conclusion
Raw Halo doesn’t treat responsibility as a campaign, it fits within the very fibres of the brand. From sourcing and production to packaging and partnerships, every detail reflects their values.
Their certifications from The Vegan Society and Organic Farmers & Growers are signs of alignment. Every bar uses less than 25% sweetener by weight, far below the industry norm and every wrapper invites the customer with their unique character and clarity of intention.
In a saturated market of “better-for-you” branding, Raw Halo shows what true care looks like. Chocolate, done well for body, community and earth.
Written by Jessica Marwood.
DISCLAIMER: We endeavour to always credit the correct original source of every image, however if you think a credit may be incorrect, please contact us at rb@hatchedlondon.com.
